Amethyst Beverage is a disruptive brand unlike anything that’s been introduced into the CBD and Delta 9 Water markets to date. Building awareness among focused target markets is the team’s primary mission over the next year. The approach begins with a careful selection of target audiences and continues with the introduction of the product concept, with particular focus on the CBD, Delta 9 and THCO Alkaline innovations. Then we offer extensive product sampling supported by consistent content marketing and nimble campaigns to incite significant product adoption among the key target markets. More specifically, over the course of 12 months we will employ a wide number of opportunities – both online and in person- to promote Amethyst Beverage and educate potential consumers on the benefits innovations and proper product usage. Primary strategies include wide-spread sampling, carefully targeted Private Label programs, media and compelling video. Social Media will play a key role in all elements of Amethyst Beverage by engaging current and existing private label and Amethyst branding through content marketing